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Welcome to Simple image

Welcome to Simple

We know you didn’t start your business to wrestle with receipts, spreadsheets, and tax forms. You have bigger things to do – like growing your dream. 

 

That’s where we come in. We take the weight off your shoulders so you can focus on what's important.

Why we exist

We built LedgerLoop to solve the very challenges we faced, time-consuming admin. We know how important accurate financial management is yet how daunting it can become, we use a range of tools to remove complexity and reveal growth opportunities. Our mission is simple—give businesses more room to breathe, insights to succeed, and the freedom to thrive.

Partnering with LedgerLoop is about welcoming simple into your business, and about bringing new insights that you can take to grow your business.

Our story image

What we stand for

01

Integrity & Transparency

We operate with honesty, period. No hidden fees, no smoke-and-mirrors. You’ll know exactly what we’re doing and why. Trust is the foundation of our relationship.

02

Reliability

When we say we’ll do something, consider it done. Entrepreneurs move fast – your accountant needs to keep up. Deadlines are critical to us, and we proactively keep you updated so you’re never in the dark.

03

Continuous Learning

Finance and technology evolve, and so do we. Whether it’s a new tax law or a fintech tool, we stay ahead of the curve so you benefit. Our crypto background means we’re not afraid of the new – we embrace it.

04

Approachability

We’re accountants, but we’re people first. We listen. We explain. We’re the team you can call with any silly question. Our goal is always that you feel comfortable.

Meet our Founder - Dylan Martens CA(SA)

Dylan Martens CA(SA) profile picture

Hi, I’m Dylan, the founder of LedgerLoop. I’m a Chartered Accountant (SA) with 15 years of experience in accounting, finance, blockchain and consulting.

In my own start-up business, I came to realise first hand the struggle and time-consuming nature of day-to-day accounting. Despite over a decade working with big companies and crypto start-ups, timely financial management was tedious. After speaking to a number of small business owners, I realised that this was common. I started LedgerLoop to change that.

I'm a firm believer in the idea that accounting should be more than books. It should be about generating actionable insights into your business. It shouldn't be a stress and hassle, but an opportunity to understand the story in the numbers. LedgerLoop exists to tell that story, and to give you space to grow your business.

Ready to Loop Us In?

If any of this resonates – if you’ve been looking for an accounting partner who truly “gets” it, we’d love to talk. Accounting and tax don’t have to be scary or dull. With the right partner, you can turn them into an advantage for your business.

Thank you for reading our story. We hope to be a part of yours!

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